Destinations
Travel, hotels and experiences shown through people, movement and atmosphere.
Read moreCollaborations
Credible collaborations across content, outdoor, events and community.
For brands, destinations and organizations that want visibility with a natural fit and a human tone.
Start an inquiry
Deep dives
Find the right way into a collaboration.
Choose the path based on goal, place and what the content should do.
How a collaboration can work
From location visit to long-term visibility.
The setup can be small and focused or built as a full project with presence, content and publishing over time.
Visit or destination
Patrik is on location, experiences the environment, creates photo and video and publishes content that shows the feeling, pace and people.
Campaign or launch
A clear concept around a product, service or initiative where the content is adapted to channel, audience and tone.
Event + content
Presence before, during or after the event with stories, reels, photo, video and content that captures what actually happens.
Ambassadorship
A longer collaboration where the brand gets recurring visibility and a clear connection to Patrik's everyday life, values and audience.
From first idea to content that gets used.
From first idea to content that actually gets used.
The strongest collaborations start with a clear fit and end with content that feels useful in more than one channel.
Idea and angle
Location or event production
Social publishing
Assets for owned channels
Deliverables
What a collaboration can include.
The format can be small and focused or broader across several channels.
- Social publishing
- Photo and video
- Reels and stories
- Event presence
- Speaking or workshop
- Usage assets
Content on location
Presence, photography and content while the experience happens.
Content becomes stronger when it is created in the real environment, with the light, details and atmosphere in place.
Product and campaign
Products shown in places where they feel natural.
For brands where the product should feel like a natural part of the experience.
Destination and travel
The place should be felt, not only shown.
For destinations, hotels and experiences where the environment and feeling carry the story.
Destination and experience
Experiences that create travel desire quickly.
For places where details and surroundings need to make people want to go there.
Training and outdoor
Active content that builds energy, movement and presence.
For brands and destinations where training, adventure and nature are part of the story.
Event and activation
Presence that becomes part of the context.
For events and activations where people meet and content is created around what actually happens.
Relevant areas
Areas where Patrik fits best.
- training
- outdoor
- travel
- family
- health
- tech
- safety
- community
How we work
We start with fit, audience and goal. Then we define format, content, publishing and usage.
Fit first
The collaboration has to make sense to the audience.
Patrik works best with partners where the connection feels natural and the message can be carried with trust.
- Natural fit
- Clear audience
- Useful message
- Credible context
Media kit
Ask for media kitNeed material before a collaboration, press request or booking?
Send an inquiry and choose media kit, and Patrik can return with the right material for collaborations, press, events or bookings.
Next step
Start an inquiryWant to explore a collaboration?
Send a short brief with goal, audience, timing and what you want the collaboration to achieve.