Patrik Widell
Team Lost

Fanny and Patrik as a team.

Team Lost is where training, adventure, travel, family, photography, film and community meet. Together, Fanny and Patrik can create visibility, atmosphere and trust around places, products, events and messages.

Fanny and Patrik by the sea in evening light.
Training, travel, content, speaking and experiences together.

Fanny

Patrik

Team Lost

training, travel and adventure

Formats

content, speaking, events

Team Lost is a Swedish adventure team exploring the world through training, nature, competitions and storytelling. That makes it a strong format for collaborations where experience, movement and human presence need to carry the content.

Fanny and Patrik complement each other. Fanny brings running, HYROX, swimrun, functional training and performance energy. Patrik adds trust, social impact, speaking, storytelling, photography, film and broad social reach.

Together, they can shape complete projects: idea, location visit, production, publishing, speaking, workshops, event presence and material that can be used across several channels.

The whole

One assignment can become content, experience, stage and relationship.

Team Lost fits when people should feel the place, product or message through real situations and people who are actually there.

The team

Two profiles, one shared expression.

When a project needs reach, credibility, energy and human warmth, Team Lost can be stronger than a single profile.

Fanny and Patrik together in a warm setting.

Training, performance and community

Fanny

Fanny has built strong channels around running, HYROX, swimrun, functional training and an active lifestyle. She brings energy, movement and a clear training profile.

Patrik taking photos on location during a trip.

Trust, storytelling and content

Patrik

Patrik combines social media, photography, film, speaking, digital safety and police experience. He brings credibility, presence and the ability to tell stories people listen to.

Formats

How a Team Lost project can work.

Team Lost can enter a project on different levels depending on goal, place, audience and channel.

Location visit

We visit the destination, environment or event and create content from real experiences.

Campaign period

Several publications over time with a clear storyline, recognition and follow-up.

Event + content

We are on site, meet people and produce material that continues to work after the event.

Speaking + activation

Combine a talk, workshop or conversation with training, movement, community or digital safety.

Delivery

What you can get from a project.

A project can be built as a clear whole with both visibility and useful assets.

  • Photo
  • Video
  • Reels, TikTok or Shorts
  • Stories
  • Social publishing
  • Presence on site
  • Speaking or workshop
  • Assets for owned channels
  • Event participation
  • Follow-up
Best fit

When Team Lost is the right choice.

Team Lost works best when the collaboration has a natural link to movement, people and experiences.

  • Destinations
  • Hotels and experiences
  • Training and health
  • Outdoor and active life
  • Races and events
  • Sport and equipment
  • Family and everyday adventure
  • Social good and safety
  • Schools, municipalities and organizations
Selected contexts

Selected collaborations and contexts

Patrik and Fanny in Team Lost have worked with brands, destinations, events and organizations across training, outdoor, public health, social good, travel and content.

  • Kia
  • Vitargo
  • Merida
  • Vivobarefoot
  • Puma
  • Stadium
  • Visit Denmark
  • Visit Switzerland
  • Visit Malta
  • Visit Croatia
  • Visit Oslo
  • Visit Austria
  • Göteborgsvarvet
  • Generation Pep
  • Svenskt Friluftsliv
Team Lost

Want to create a collaboration with reach, content and experience?

Tell us what you want to highlight, who you want to reach, what place or product it involves and whether you want to combine content, speaking, workshops or events.

Contact Team Lost