Patrik Widell
SV
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CollaborationDacia

A road trip to Jotunheimen with Dacia Duster.

One week with a Dacia Duster, mountain roads, turquoise water, Jotunheimen National Park and a trail race that gave the collaboration a natural story.

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Dacia Duster in Jotunheimen with mountain landscape behind the car.
Dacia

The collaboration

Team Lost borrowed a Dacia Duster for a week and took it from Sweden up to Norway.

The trip went toward Jotunheimen National Park, with stops along mountain roads, water and places where the car became a natural part of the experience.

The setup combined road trip storytelling, outdoor content, everyday moments and participation in a trail race.

Brand

Dacia

Car

Dacia Duster

Location

Jotunheimen, Norway

Format

Road trip, outdoor & trail race

Images

Selected images from the trip

The images show the car in the environment it was used in: mountain roads, pauses, details and the feeling that appears when the product becomes part of the trip.

Dacia Duster in Jotunheimen with mountain landscape behind the car.
Dacia Duster on a rocky road in the Norwegian mountains.
Dacia Duster parked by mountains and a stone wall in Norway.
Dacia Duster in a rugged mountain landscape with a stone wall.
Close-up of a Dacia Duster on a rocky mountain road.
Front detail of a Dacia Duster by the water in the mountains.
Fanny sitting in a Dacia Duster by turquoise water and mountains.
Dacia Duster by turquoise mountain water in Jotunheimen.
Dacia Duster in an open mountain landscape under a cloudy sky.
Fanny sitting in the trunk of a Dacia Duster by mountains and water.
Patrik smiling from the driver's seat of a Dacia Duster.
Patrik reflected in the side mirror of a Dacia Duster.
Patrik standing by the rear of a Dacia Duster near mountain water.
Next project

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